View Current Issue Issue Archive Archivo de números en español Search PCD Emerging Infectious Diseases Journal MMWR

Volume 4: No. 4, October 2007

ORIGINAL RESEARCH
Adapting Evidence-Based Strategies to Increase Physical Activity Among African Americans, Hispanics, Hmong, and Native Hawaiians: A Social Marketing Approach

The figure is a framework for adapting evidence-based public health strategies so that they appeal to specific populations. The framework has eight steps:

1. Select evidence-based strategies to solve the health problem of interest.
2. Segment the target population into discrete groups with the same or similar characteristics.
3. Conduct research with each segment to learn its perception of the benefits of, and barriers to, each selected evidence-based strategy.
4. Determine which local leaders and organizations have influence on the target population.
5. Conduct research with these leaders and organizations to learn their assessment of the selected evidence-based strategies.
6. On the basis of the research findings, determine how best to disseminate the selected strategies in ways that appeal to the target population.
7. Design distribution channels through which to disseminate the adapted evidence-based strategies.
8. Conduct academic research to test the effects of the disseminated evidence-based strategies (including any disparity in the effects among various populations).

Figure. A framework for adapting evidence-based public health strategies to appeal to specific populations

Return to article

The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors’ affiliated institutions. Use of trade names is for identification only and does not imply endorsement by any of the groups named above.  Home  Privacy Policy | Accessibility CDC Home | Search | Health Topics A-Z This page last reviewed October 25, 2011 Centers for Disease Control and Prevention National Center for Chronic Disease Prevention and Health Promotion United States Department of Health and Human Services