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Volume 1: No. 3, July 2004

TOOLS & TECHNIQUES
VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

VERB™ Bumper sticker ad

Poster Image:

A car is covered with a humorously large number of bumper stickers, all of them describing the sports in which the owners' children participate.

Poster Text:

Encourage your kids to try new things.

Getting your kids out, active, and participating in new and different activities helps them build self esteem, gain confidence, and feel better. With your help and inspiration, you, too, could see a change in your child over time (as well as your car). VERB. It's getting kids into action.

Legal Text:

For more information visit VERBparents.com
HHS logo, CDC Logo, VERB logo

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