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        The CDC Clear Communication Index
        The CDC Clear Communication Index
        Centers for Disease Control and Prevention. CDC twenty four seven. Saving Lives, Protecting People The CDC Clear Communication Index
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    The CDC Clear Communication Index
      * Clear Communication Index User Guide
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                Clear Communication Index User Guide
          + What Makes the Index Different?
          + How to Use the Index
          + Developing Effective Communication Products
          + Anatomy of a Material
          + Description and Examples: Part A
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                    Description and Examples: Part A
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                    Clear Communication Index User Guide Description and Examples: Part A
              o One Main Message
              o Location of Main Message
              o Main Message Visual Cues
              o Visual Supports Main Message
              o Call To Action
              o Active voice
              o Common words
              o Bulleted or numbered lists
              o Chunks and headings
              o Important Information Summarized
              o What We Know and Don’t Know
              o The CDC Clear Communication Index Home
          + Description and Examples: Part B
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                    Description and Examples: Part B
                  o BACK
                    Clear Communication Index User Guide Description and Examples: Part B
              o Behavioral Recommendations
              o Why Behavioral Recommendations
              o Specific Directions
              o The CDC Clear Communication Index Home
          + Description and Examples: Part C
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                    Description and Examples: Part C
                  o BACK
                    Clear Communication Index User Guide Description and Examples: Part C
              o Common numbers
              o Number Meaning
              o Mathematical calculations
              o The CDC Clear Communication Index Home
          + Description and Examples: Part D
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                    Description and Examples: Part D
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                    Clear Communication Index User Guide Description and Examples: Part D
              o Risk explained
              o Risks and benefits
              o Probability words and visuals
              o The CDC Clear Communication Index Home
          + Appendix A
          + Appendix B
          + The CDC Clear Communication Index Home
      * Frequently Asked Questions
      * Example Materials
              + BACK
                Example Materials
          + HAI
          + NVDRS
          + Thimerosal
          + The CDC Clear Communication Index Home
      * Index Design Guides
      * Index Widget
      * References for Index Items
              + BACK
                References for Index Items
          + Part A
          + Part B
          + Part C
          + Part D
          + The CDC Clear Communication Index Home
      * Contact Us
      * The CDC Clear Communication Index Home
          The CDC Clear Communication Index
    The CDC Clear Communication Index Home
        Does the behavioral recommendation(s) include specific directions about how to perform the behavior?
          Specific Directions
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        In addition to recommending behaviors, be sure to tell the audience how to do the behaviors. Describe the steps involved in performing the behaviors. Be as specific as possible about how often or how long a behavior needs to be performed. New or complex behaviors may require more detailed directions, but remember, don’t overwhelm the audience with too much information.
        Breaking behavior down into specific action steps can increase people’s confidence in their ability to perform the behavior, known as self-efficacy, which is an important predictor of health behavior.
        Example 1:
         1. Wet your hands with clean running water and lather with soap.
         2. Rub your hands together for at least 30 seconds.
         3. Rinse your hands with clean running water.
        Example 2:
        Lift things with your legs, not your back. Keep your back straight and bend at the knees or at the hips. Get help if the load is too heavy for you to lift alone.
        Example 3:
        CDC urges women to take 400 mcg of folic acid every day, starting at least one month before getting pregnant, to help prevent major birth defects of the baby’s brain and spine.
      Last Reviewed: August 7, 2019
        Source: Centers for Disease Control and Prevention
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      home Index Home
      * Clear Communication Index User Guide plus icon
          + What Makes the Index Different?
          + How to Use the Index
          + Developing Effective Communication Products
          + Anatomy of a Material
          + Description and Examples: Part A plus icon
              o One Main Message
              o Location of Main Message
              o Main Message Visual Cues
              o Visual Supports Main Message
              o Call To Action
              o Active voice
              o Common words
              o Bulleted or numbered lists
              o Chunks and headings
              o Important Information Summarized
              o What We Know and Don’t Know
          + Description and Examples: Part B plus icon
              o Behavioral Recommendations
              o Why Behavioral Recommendations
              o Specific Directions
          + Description and Examples: Part C plus icon
              o Common numbers
              o Number Meaning
              o Mathematical calculations
          + Description and Examples: Part D plus icon
              o Risk explained
              o Risks and benefits
              o Probability words and visuals
          + Appendix A
          + Appendix B
      * Frequently Asked Questions
      * Example Materials plus icon
          + HAI
          + NVDRS
          + Thimerosal
      * Index Design Guides
      * Index Widget
      * References for Index Items plus icon
          + Part A
          + Part B
          + Part C
          + Part D
      * Contact Us
          Printer-friendly options
            * Clear Communication Index User Guide [3.66 MB, 36 pages]
            * Full Index Score Sheet [694 KB, 7 pages]
            * Modified Index Score Sheet [685 KB, 7 pages]
          To send comments, questions, or requests about the Index, please use our online form.
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          * Web Policies
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          * No Fear Act
          * FOIA
          * Nondiscrimination
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          * CDC Archive
          * Public Health Publications
          * HHS.gov
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